However We Got Here
Sales coaching for BDRs and AEs from Mike Petroskey. 1:1 sessions and daily office hours. Bring a real deal, a real call, or a real problem.
Two Ways to Work With Mike
1:1 Session
You book it, you set the agenda. Bring a deal that's stalled, a call you want to break down, or a question you can't get a straight answer on. Mike will reach out to confirm a time.
Book a SessionOffice Hours
Live, streaming format. Drop in with a question or just listen while other reps work through their situations. No appointment. No registration. Show up when you need it.
Join Office HoursWhat You Can Bring
Three-month procurement loops. Buyers who went dark after a good call. Champions who stopped advocating. Bring the context and work through it live.
Discovery calls that didn't land. A demo that lost momentum halfway through. A close attempt that fell apart. Play the tape and figure out the exact moment it turned.
BDR to AE. Take the offer or stay. Build a territory somewhere new. These decisions have real stakes. Talking through them with someone who's made them helps.
About Mike
He started dialing into accounts that had never heard of the company â no brand recognition, no warm leads, no territory. He learned to get meetings where there were no meetings to get, and worked deals where the buyer had no budget, no timeline, and no reason to call back. Then he built a whitespace territory in a rural market from nothing and closed it out.
Then he ran teams. Built a global BDR organization from 3 to 11 reps and grew pipeline from $2M to $20.8M. Took a product with under $100K in ARR and scaled it to over $10M. Along the way: transactional SaaS deals worth a couple thousand dollars and multi-million dollar enterprise closings. Tens of millions in pipeline built cold. The smallest SMB accounts and Global 500 enterprise accounts. Every quota structure. Every comp plan. Every kind of deal that can fall apart at the one-yard line.
The coaching runs alongside all of it. When Mike works through a situation with a rep, it's not hypothetical. He's been in that seat â carrying a number, trying to figure it out, with no one to call.
Full Career StoryWhere Mike Has Worked








Why This Exists
Mike got lucky. The managers he worked for actually taught him things — how to think through a deal, how to handle a hard conversation, how to get better. Not everyone gets that. This is his way of passing it on to the next generation of sellers who deserve the same shot.
Why This ExistsThe Podcast
Some coaching sessions become podcast episodes. Real reps bring real deals â active situations, stalled closes, career decisions. Mike works through them live. No scripts, no role-plays, no made-up scenarios.