However We Got Here
Sales coaching for BDRs and AEs from Mike Petroskey. 1:1 sessions and daily office hours. Bring a real deal, a real call, or a real problem.
Two Ways to Work With Mike
1:1 Session
You book it, you set the agenda. Bring a deal that's stalled, a call you want to break down, or a question you can't get a straight answer on. Mike will reach out to confirm a time.
Book a SessionOffice Hours
Live, streaming format. Drop in with a question or just listen while other reps work through their situations. No appointment. No registration. Show up when you need it.
Join Office HoursWhat You Can Bring
Three-month procurement loops. Buyers who went dark after a good call. Champions who stopped advocating. Bring the context and work through it live.
Discovery calls that didn't land. A demo that lost momentum halfway through. A close attempt that fell apart. Play the tape and figure out the exact moment it turned.
BDR to AE. Take the offer or stay. Build a territory somewhere new. These decisions have real stakes. Talking through them with someone who's made them helps.
About Mike
Mike started as a demand gen rep at Compellent in 2009, cold-calling into enterprise storage accounts in Northern Ohio. He worked up through partner development and BDR to outside AE, closed $4.5M in net-new revenue, and hit quota every year.
After building a whitespace territory at Cambridge Computers from zero (122% of quota, top 15% in revenue), he moved into management at Blue Medora — an 11-person global BDR team that grew pipeline from $2M to $20.8M. Then VP of Sales at ArcSite, where he took ARR from under $100K to $10M+ over four years. Currently CRO at Alta Vista Technology, owning $100M in revenue across a Sage Intacct and ERP services business.
The coaching runs alongside all of it — office hours and 1:1 sessions for BDRs and AEs who want to work through real situations with someone who's been in those seats.
Full Career StoryWhere Mike Has Worked
Why This Exists
Mike didn't have a coach when he was a BDR cold-calling into accounts that had never heard of Compellent. Nobody to call when a deal went sideways. This is the resource he wished had existed.
Why This ExistsThe Podcast
Some coaching sessions become podcast episodes. Real reps bring real deals — active situations, stalled closes, career decisions. Mike works through them live. No scripts, no role-plays, no made-up scenarios.