Trades & Construction Sales Consulting
The construction trades have a sales problem. Bad CRMs, undertrained reps, no organic pipeline, and a close rate stuck in the floor. We've spent 20 years on the inside of it — and we know exactly where the money is being left on the table.
The Honest Assessment
Whether you're a SaaS platform that grew up serving power washers, roofers, or fencing companies — or you are that fencing company — the problem is usually the same: great service delivery, weak sales infrastructure.
Reps who rely on gut instinct instead of process. Leads falling through the cracks because the CRM is an afterthought. No organic pipeline, so you're hooked on expensive paid lead gen. Sales managers who are really just senior reps with a title.
These aren't character flaws — they're the natural result of companies that scaled by doing great work, not by building great systems. We fix the systems.
"The best trades companies I've seen don't win because they're the cheapest or even the best. They win because they never let a qualified lead go cold."
Verticals We Know Cold
Deep, practitioner-level familiarity with how customers buy — and how reps fail — in each of these markets:
Who This Is For
SaaS Companies in the Trades
You understand the customer deeply. But selling a recurring software subscription to a power washing owner is a completely different motion than selling the job itself — and most trades-born SaaS companies underinvest in building that muscle.
Construction & Trades Operators
You built this business on reputation and referrals. But you're at a ceiling — and you know the next level requires a real sales process, not just hustle. Your team isn't bad. They just don't have a system.
What We Do
A full diagnostic of your revenue engine — from first touch to closed deal. We find the leaks, rank them by impact, and give you a prioritized roadmap to fix them. No fluff, no 90-page slide decks.
Most construction and trades reps have never had a real coach. We change that. We work directly with your reps and managers to build the skills, habits, and accountability structures that compound over time.
Paid lead gen is a tax on a weak content strategy. We help you build the organic infrastructure that drives warm leads.
Most trades companies have a CRM they don't trust. We design and implement the right setup for your stage.
Who's Behind It
Growth Architect · CRO · HWGT
Mike has spent 20+ years operating in hyper-competitive, high-growth tech markets — with deep, practitioner-level experience in the construction and home services space.
That dual perspective — knowing how software is sold to these businesses, and how these businesses sell to their own customers is the unfair advantage.
Based in Denver. Currently at Alta Vista Technology. Selectively taking consulting engagements in the trades and construction space.
The Engagement Model
We're not here to book 12 months of calls and deliver status decks. Every engagement starts with a discovery conversation and results in a defined scope of work.
Some clients need a 2-week sprint. Some need 6 months of embedded coaching. We'll tell you which one is true for you.
Start the Conversation30–45 minutes. We learn your business, your team, and where you feel the most friction.
We tell you what we see and whether we're the right fit to help.
Clear timeline, clear outputs, clear price.
We work alongside your team — not above them.
We're selective about engagements — but if you're a SaaS platform or trades operator who's serious about fixing the revenue side of your business, we want to hear from you.
Get in Touch