Building Revenue
Engines That Last.

Twenty-plus years of building and scaling high-performance revenue teams — from the ground up and from the inside out.

M
Growth Architect & CRO

Mike Petroskey

Alta Vista Technology · Denver, CO

Mike is a growth architect and revenue leader who has spent more than two decades building sales teams, fixing broken pipelines, and turning underperforming revenue organizations into engines people are proud of.

Whether he's standing up a CRM from scratch, coaching a first-time VP of Sales through their first QBR, or redesigning a comp plan that actually motivates the right behavior — Mike works in the details without losing sight of the strategy.

He works with a small, deliberate set of clients. If you're on this page, you likely already know someone who knows him.

20+
Years in Revenue Leadership
6+
Industries Served
0
Generic Playbooks. Ever.

Consulting Services

Every engagement starts with listening. What you actually need might be different from what you think you need — and that's fine. Here's the range of work Mike takes on.

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Business Coaching

One-on-one coaching for founders, sales leaders, and revenue executives. A trusted thought partner for working through strategy, leadership challenges, hiring decisions, and the things you can't say in the all-hands.

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Consulting

Project-based and retainer engagements. Bring in fractional CRO-level leadership without the full-time overhead. Ideal for companies in transition, growth mode, or recovering from a difficult quarter.

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Pipeline Development

Build sustainable, repeatable pipeline from the ground up — or fix one that's leaking. ICP definition, outbound infrastructure, prospecting cadences, and the accountability structures that make it all stick.

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Sales Team Training

Rep coaching, manager development, and team-wide workshops. Playbook creation, role-play, live deal reviews — customized to your team's actual gaps, not a recycled curriculum from someone else's org.

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Systems Implementation & Enablement

Stand up or optimize the workflows, processes, and infrastructure your revenue team runs on. Onboarding frameworks, comp plan design, QBR structure, sales playbooks — built to last beyond the engagement.

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Technology Integrations

CRM selection, configuration, and full implementation. Tech stack rationalization and integration — connecting HubSpot, Salesforce, and the rest of the tools your team actually uses into something coherent.

Ways to Engage

Mike works with a limited number of clients at any given time. Every engagement is scoped honestly — no retainers that outlive their usefulness.

Fractional CRO

Ongoing revenue leadership on a part-time basis. Typically 1–2 days per week. Best for companies between $2M–$20M ARR who need senior leadership but aren't ready for a full-time hire.

Project-Based Consulting

Defined scope, defined timeline, defined outcome. CRM buildouts, pipeline audits, go-to-market strategy — delivered and done. Usually 30–90 day engagements.

Executive Coaching

Regular 1:1 sessions for revenue leaders who want a trusted outside perspective. Monthly or bi-weekly cadence. Confidential by design.

Team Training & Workshops

One-time or recurring engagements to upskill a sales team, launch a new playbook, or reset the culture around pipeline and performance. In-person or remote.

Let's Figure Out If It's a Fit.

No pitch deck. No discovery form with seventeen fields. Just a conversation about where you are and where you're trying to go.

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